St Maarten Tourism Bureau (STB) proudly unveils Salt & Soul,
a dynamic new magazine set to become a cornerstone of the island’s cultural storytelling.
More than a tourism publication, Salt & Soul embodies the heart and soul of St. Maarten, offering a vivid, authentic look into the island’s identity through its people, traditions, and lifestyle.
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Launching soon, this full-color, high-quality magazine will dive deep into the stories that define St. Maarten—from its vibrant communities and historic landmarks to its artistic traditions and entrepreneurial spirit.
Each page will be infused with the island’s energy, offering engaging narratives, compelling photography, and firsthand accounts from those who live, lead, and create here.
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Geared toward residents, tourists, students, investors, and business leaders, Salt & Soul aims to build meaningful connections between readers and the real St. Maarten.
St Maarten Tourism Bureau
It’s not just about where to go—it’s about understanding what makes this place special. Whether you’re a first-time visitor or a lifelong resident, this magazine promises to deepen your appreciation of the island’s soul.
Importantly, the magazine also supports local entrepreneurship. In its inaugural issue, STB will feature four local creatives and business owners free of charge—
a deliberate move to amplify local voices and celebrate innovation and resilience.
These stories will serve not only as inspiration but also as a showcase of what makes St. Maarten thrive.
St Maarten Tourism Bureau
“Salt & Soul represents a beautiful step forward in how we tell the St. Maarten story,” said Hon. Minister Grisha Heyliger-Marten.
“This initiative uplifts our culture, our creativity, and our people. It is nation branding at its most authentic.”
The magazine will be available island-wide—in hotels, marinas, ports, libraries, government offices,
St Maarten Tourism Bureau
and online at Businesses are encouraged to support the project by reserving ad space and joining in the celebration of St. Maarten’s rich legacy.
For partnership opportunities, contact Project Leader Luis Hurtault or +1 (721) 549-0200.
Salt & Soul—the story of St. Maarten, one unforgettable page at a time.